This week, the Chinese e-cigarette company Smoore declared that it will monitor the names, flavors, and aesthetics of vapor products that utilize its atomizers and other components. The corporation has announced that it will sever ties with producers of goods that Smoore deems to be “attractive to children.”
The decision comes after Elf Bar, a manufacturer of disposable vapes, declared last week that it will stop producing flavors inspired by well-known candies, pastries, and soft beverages. Certain flavors, according to anti-vaping organizations, are meant to tempt kids into using nicotine.
These measures are being taken soon before this week's closing of a British consultation on modifications to vape laws. UK Prime Minister Rishi Sunak put out proposals in October that would involve tariffs, flavor restrictions, or even a complete outlawing of disposable vaporizers.
Smoore has compiled a list of flavors that it considers inappropriate, which includes "reindeer and Dr Reptile," cotton candy, donuts, gummy bears, bubblegum, and ice cream.
One of the earliest vape producers in China is Smoore. Smoore was established in 2006 and is the owner of several brands, including Vaporesso, CCELL, FEELM, Revenant, and Renova. However, company also engages in contract manufacturing and provides product parts and components to other businesses, such as the producers of numerous well-known vape brands worldwide.
In order to ensure that "none of its products or those of its customers on the OEM and ODM side of its business could be seen as appealing to children," Smoore claims that each of its companies has been asked to undergo a study.
Smoore has compiled a list of flavors that it considers inappropriate, which includes "reindeer and Dr Reptile," cotton candy, donuts, gummy bears, bubblegum, and ice cream. Smoore's UK offices released a press release announcing that it will establish a "vape flavor detection squad to monitor the market" to identify new flavors that “may be considered as being appealing to minors.”
Additionally, the business states that it wants to do away with "product designs which look like toys, soft drinks, or cartoon characters, as well as stealth products which could be hidden inside a teenager's pencil case."
The majority of flavors that are allegedly targeted towards younger users were created by adult vapers in the early days of the industry when many people who had just stopped smoking realized that flavors that tasted sweet or candy-like may help them get rid of their yearning for cigarettes.
