Marketing applications for menthol-flavored refill pods for the Vuse Alto, the most widely used flavor available for the Alto, the most popular vaping device available in convenience store vape shops, have been denied by the FDA. The government is still reviewing the tobacco-flavored capsules and the Vuse Alto gadget.
Six Alto refill pods, available in three different nicotine levels and in menthol and mixed berry tastes, were the subject of marketing denial orders (MDOs). R.J. Reynolds, the company that makes Vuse, has to take the well-liked menthol pods off store shelves right away or risk FDA action. Since the FDA said in January 2020 that it would give enforcement priority to pod-based vape goods with flavors other than tobacco and menthol, the mixed berry items have been removed from the American market.
The FDA stated in a news statement that "today's actions are among many the agency has taken to ensure any tobacco products that are marketed in the U.S. undergo science-based review and receive marketing authorizations by the agency." "More than 26 million applications for deemed products have been received by the FDA; decisions have been made on 99% of these applications."
Reynolds' premarket tobacco application (PMTA) for menthol Vuse Solo refills was denied by the FDA in January. The agency also released an MDO for Vuse Vibe and Ciro menthol refills two months later.
Reynolds contested the earlier MDOs, and the Fifth Circuit Court of Appeals halted them both. It is anticipated that the business will contest the flavored Alto denials as well.
Reynolds has requested the FDA to take action against popular flavored disposable vapes, which have emerged as the tobacco firm's main rival for vape sales, as the business challenges the FDA's proceedings against its menthol vaping devices.
There are currently just seven e-liquid vaping devices that the FDA has approved for sale since granting itself the ability to regulate nicotine vaping goods in 2016. (one of which is no longer being marketed). Logic, NJOY, and Vuse are the three Big Tobacco-owned firms that manufacture all of the FDA-authorized products.
